The Ultimate Black Friday Guide

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Black Friday is officially here. And the sales are greater than ever. It seems like this year we’ve been given more time to shop and I for one couldn’t be more grateful. But as per usual, we have a lot to cover. From the hidden beauty sales to the places that are going to give you the most savings for your $$$, everything you need to know is all in one place! Happy Black Friday Shopping.

A note: The two best days to shop are Friday (the actual Black Friday) and Monday (for Cyber Monday). Some brands may have new deals happening depending on the day. However, a lot of brands offer price matching or a refund if the item goes lower within a certain window (Target, Saks, etc). So if you’re worried about it selling out or want to make sure you’re getting the best price, be sure to check back to see if the price drops so you can submit for a refund. Ps. I’ll update this as new things pop up over the next few days!

black friday sale

The Ultimate Black Friday Guide


Space NK:

Up To 25% Off + The only place I’ve found a discount on the Hourglass Ambient Light Palettes. 


At Least 20%+ Off Most Things – The sale always covers a variety of categories, gifts and essentials which makes it one of the best places to shop online for Black Friday. If you’re looking for gift sets, and reduced prices on makeup or designer brands, you’re likely to find a discount here!


30% off sitewide with the code FRIYAY – The best deal plus you get free shipping. So if you’re restocking your favorites or buying gifts, there’s no reason not to shop the brand site!


$100 off Dyson, 20% off Estée Lauder, Olaplex & More – The deals here are SO good! $12 Mascaras, 50% off Beauty Blender, Lancôme and Others. This sale makes the Sephora sale look tame. Deals are good until Saturday.


25% off site wide – Whether you’ve had your eye on an influencer favorite are just looking to restock your brow products (🙋‍♀️), it’s the perfect time to shop. 


Up to 30% off – For brands like Augustinus Bader, EltaMD, Paula’s Choice and more, this is THE time to try new products. For the brands that aren’t included in the discounts, they are also offering double the points. Can you say glowing skin for New Year’s Eve?

Allies Of Skin:

Buy 1 Get One Free + up to 20% off – I’ve raved about this skincare brand for the last few months because I’ve never gotten more compliments on my skin than I have since I started using their products. Their BOGO sale is elite. Plus, we have our own special code to get you even more off. Code SAVANNAH saves you up to 20% on your purchase!

Violet Grey:

The prestige LA luxury beauty shopping you didn’t know you needed to know about. And they are doing their own version of Black Friday with “put it in the bag”. This includes discounts like $100 off Tom Ford fragrances & beauty, big $$$ on brands like La Mer & Dyson, plus so many other elite brands. If you’re in the mood to treat yourself to beauty, fragrances, candles, hair tools, or more, shop here.


Up To 50% Off With Deals Changing Daily – Brands like DryBar, Living Proof, Too Faced, Kiehl’s and more will be on sale starting tomorrow. 

Credo Beauty:

20% Off – If you’ve been looking to add more clean beauty into your skincare and makeup routine, Black Friday is the best time to invest in new products!

Other Individual Beauty Brands Offering Site ExclusivesIlia (20% off), Supergoop (20% off), Kopari (30% off), Tula (30% off), Osea (Free Full Size Gifts + Reduced Prices On Sets), 100% Pure (deals start at $2), Dr.Brandt (Up To 45% Off), Saie (up to 25% off)



Up To 50% off brands like Jacquemus, Chloe, Jimmy Choo, The Frankie Shop and more.


If I’m going to shop anywhere for Black Friday, it’s Nordstrom. There’s no one set discount but you will find some of your best deals here. Because Nordstrom LOVES to price match. Everything UGG to Open Edit to designer brands is included. Bonus points if you are a Nordstrom reward member so you earn cash back. 

Tory Burch:

30% Off $250 – There are so many incredible handbags this season. There are a few excluded from the event but you can sign up for their email list and get a 10% off coupon.


Spend $150 & Earn A $75 Gift Card with Code HELLOBFSF + 15% off beauty – If you love a Saks beauty brand (Cle De Peau, Baccarat Rouge, etc), this is the best time to shop because you’ll get a discount on rarely discounted brands. And because the price tag is normally $$$, that 15% goes a long way. You can find my full gift guide with Saks shopping inspo here


Sale Changes Every Other Day With Up To 70% Off for Pre-Black Friday – Bonus if you download the app, you can get 15% off the items not already marked down (with a few exceptions). I’ve got my eye on the Anine Bing sweatshirt. 


Various Discounts Across The Board – Whether you’re looking for a deal on shoes, clothing, or workout gear, there’s an abundance of options. 

Banana Republic:

40% Off Your Purchase – All of my staples and timeless pieces come from BR, without fail. So this discount plus items you’ll wear for years to come: STUNNING.


25% Off Everything + Extra 15% off with code AFBLACKFRIDAY – If you’ve been thinking about it, now is the time for two reasons. One, when things sell out here they don’t often come back. Two, you won’t find a better deal.

Petal & Pup:

30% Off With Code BLACKFRIDAY30 – We know I love a P&P piece. Whether you’re on the hunt for a festive outfit or just a really cute staple for fall/winter, they have it. You can check my LTK for my most recent faves.


Up to 50% off everything – The most beloved influencer store for a reason. If you love a capsule wardrobe moment or a timeless but trendy piece, this is the place to shop.


50% off your purchase

Alo Yoga:

30% off sitewide and up to 70% off sale


25% off sitewide

Bergdorf Goodman:

extra 30% off select items – While this seems limited, it includes SO many incredible luxury brands like Valentino, Jimmy Choo, Jacquemus, Cinc A Sept and more.


20% off everything – Whether you need new shapewear, denim, or the loungewear set I’ve been drooling over (that is Oprah-approved), there’s a steal for you! 



30% off plus 40% off sale – The best time of year to shop Anthro is Black Friday. Whether you’re a candle lover like me, hunting for home decor, or in the market for the perfect present, it’s the best sale day you’ll get all year.

Books & Movies


Buy 2 Get 1 Free Book + A Million More Discounts – It’s hard to put Target into just one category. But if you aren’t already shopping for toys or games, it’s worth shopping for movies & books. I purchased several Christmas presents via the Target app this morning. Plus, for my wellness girlies or those getting into running, wireless headphones are on sale. Can you say hello first 5k, 10K, half-marathon?


Best Buy:

Save $30 – $70 on your Oura Ring – If you haven’t jumped on the tracking game, now is the time. The Oura Ring rarely goes on sale so Black Friday is the perfect time to snag it. It’s FSA/HSA eligible. There’s a full review on the blog that you can read here


30% Off – We know I’m obsessed with the Salutation leggings but if I could only wear one activewear brand for the rest of time, it would be this one.

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